Beaver TV

This is one of the most bizarre commercials for a “feminine hygiene product” I’ve ever seen. There’s a second in the series, and a third.

Honestly I don’t know what to think. You?

Helen Boyd

is the author of My Husband Betty and She's Not the Man I Married.


  1. As someone who does not yet have one, maybe I’m not qualified to say. But I think the ads are kind of cute. Aussie irreverence. I actually did not know that Australians use that slang term, since there are no beavers (meaning the rodent) in Aus.

  2. I don’t like it. For me, it separates the woman from a very intimate part of herself. Why were those men so interested? Because her “beaver” was clean? Wow. It’s good to know that the sum of a woman’s attractiveness is still between her legs. Or rather lying out on a towel next to her giving come hither looks to schmucks. Or picking out appropriately sexy underwear for said schmucks. Harumph!

    Why can’t we openly say vagina? Or menstruation? Do we really need to keep perpetuating the taboo related to talking about women’s bodies and the processes prescribed to them?

  3. Well, maybe it’s posts like these that get certain institution here in Europe to classify your blog as pornographic.— Diane

  4. And just for the record, I hate all feminine hygiene product commercials. When they make an ad depicting a father and son walking up the beach talking about that fresh feeling they get from proper foreskin cleaning, I’ll consider changing my mind.

  5. As a person who has had a beaver since birth, I really don’t have any problem with these ads. Frankly, I don’t know why everyone is deconstructing them and/or getting agitated. It’s just cheeky Ozzie humour, as Véronique pointed out. Remember, this is the nation that gave the world Puppetry of the Penis, so no one should really be surprised or unduly offended.

  6. ferrgusfisk, I’m not sure why you felt the need for the preface you used. Seriously. In response to just that… I’ll see you your “beaver since birth” and raise you two red crested boobies.

    I’m not agitated by these ads, but I am informed and therefore concerned with their historical effects on girls and women. There have been several studies pertaining to just this subject and they aren’t encouraging at all. Here’s the abstract of one done right there in Australia: and here are two more done here in the U.S.: &

    There are many more. These types of ads focus solely on hygiene. One of the results is girls and women internalize a belief that anything to do with a woman’s vagina is bad or only good if it’s depicted sexualized. In particular menstruating is dirty, and by they themselves menstruating they are in turn dirty/unclean.

    Men’s genitalia are not thought of or stereotyped in the same way, so bringing up the Puppetry of the Penis is really just a moot point.

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