There’s an anti-McCain ad playing on TV that’s fine when you watch it. It works much like “The Word” does on Colbert, with McCain saying stuff about how jobs have been created while the text reads that 1.8 million jobs have been lost.
But since I’m often working with my back to the TV, often I just hear it, which defeats the whole plan. What you hear is John McCain talking positively of the Bush years with no commentary or criticism. So for all those people who turn their attention elsewhere during commercial breaks, all they hear is a pro-McCain ad.