Good Riddance, 2007 – #21

Most Subtle Sexist Advertising:

Prefer-On, the bogus medicine to get rid of scars, has a woman applying the product where most women get stretch marks from pregancy, while the voiceover refers to “embarassing scars.”

(If men gave birth, there’d be awards for whose stretch marks were the largest & most noticeable, celebrating the effort & physical sacrifice it takes to carry & birth a child.)

Helen Boyd

is the author of My Husband Betty and She's Not the Man I Married.


  1. Prefer-On, Activ-On, Head-On — If this company really wants to make money, they should introduce a product called Hard-On.

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