Gay Cowboys

The Traditional Values Coalition (ie, the Haters) are complaining about all the gay-themed movies coming out this winter.
They say the movies are an “assault” and that they “affirm” homosexuality.
Assault is obviously just their usual hyperbole, but “affirm”? Do they mean “visible”? Because affirming homosexuality is really very different than saying “homosexuals exist, & here’s a story about one.” If you don’t make the homosexual-in-question suffer & die or a criminal or victim in the movie, is that somehow “affirming homosexuality”?
Is simply portraying an actual lived life “affirming”?