The 15%

There’s a project called “We Are the 15 Percent” that collects portraits of interiracial marriages and families, and I came upon this one and decided they were too cute not to post.

The project came about because of the ridiculous, hateful backlash that came about as a result of that sweet Cheerios commercial a while back. From the Tumblr:

In May, Cheerios posted this new commercial on youtube. It sparked a firestorm of backlash, and (naturally) the comments on the video have been deactivated.

When my wife and I watched the video, it felt great to (finally) see a representation of our own family. Especially considering what happened at a Wal-Mart in Virginia a few weeks ago.

We created this site to publicly reflect the changing face of the American family. According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture.

It’s especially nice to see a queer married couple in the mix.