Gendered Book Covers

Posted by – August 10, 2013

Wow. If we take the gender flipping meme to publishing, then what of book covers?


Yesterday, author Maureen Johnson had a great idea. She tweeted “I do wish I had a dime for every email I get that says, “Please put a non-girly cover on your book so I can read it. – signed, A Guy” – and so came the idea for a challenge for her 77,000 followers. A challenge that she called Coverflip. Below, she explains more.

And the simple fact of the matter is, if you are a female author, you are much more likely to get the package that suggests the book is of a lower perceived quality. Because it’s “girly,” which is somehow inherently different and easier on the palate. A man and a woman can write books about the same subject matter, at the same level of quality, and that woman is simple more likely to get the soft-sell cover with the warm glow and the feeling of smooth jazz blowing off of it.

Go look at the slide show. It’s pretty staggering.

1 Comment on Gendered Book Covers

  1. madelaine says:

    I heard a recent podcast of “Stuff mom never told you” which addressed the same issue of gendered book covers.
    http://www.podtrac.com/pts/red.....eading.mp3

    e-books offer an easy solution for those guys made uneasy by “Girly” book covers.

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