Andrej Pejic in Push-Up Bra Ads

Oh, I love the gender deconstructing that’s going on in the wake of Andrej Pejic’s career. Now, he’s in ads for a “super push up” bra.

The most common plastic surgery for men is for gynecomastia – that is, to remove breast tissue.  That said, if most guys with gynecomastia looked like Pejic, I’m pretty sure they wouldn’t bother.

Wow is he the Hotness.

(via Jezebel)

Helen Boyd

is the author of My Husband Betty and She's Not the Man I Married.


  1. very nice 🙂 — though as an ad for a push-up bra it’s a bit deceptive, since he’s doing some of the push up himself with his arms.

  2. I don’t really consider him really all that androgynous anymore since he’s almost always styled female. If you were to show me that picture cold, I would think that the model was just “yet another blonde eastern european model” He reminds me of Daniela Pestova in that shoot.

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