No, really: why do so many cool people watch World Cup? There isn’t one woman on a team anywhere, & if any other industry were so blatant in its discrimination, so many people wouldn’t watch, & might actually be out protesting.
Not having women on World Cup teams isn’t discrimination, you say? How, exactly? Are the try-outs open to women? As far as I know (& I’m willing to stand corrected), there is no “separate but equal” league, or set of teams, that gets the same kind of attention, that represents their home countries on the world stage.
I will confess that it’s no skin off my nose not to watch because I don’t really like sports (and I’ve certainly got no truck with a field full of athletic men in shorts).
I’m not for quotas or lowering standards – though I’d ask my liberal friends to consider how full of shit that argument is when you apply it to any other category of human competition – just for opening the try-outs to women.