Here’s a cool article about women being sports fans AND consumers. The way she describes things is exactly the way I feel, as a musichead, reading something like Rolling Stone, which is still aimed at the guys.
It becomes a vicious circle: you have female fans of whatever sport/band/computer game, but when they go online & try to find more information, or community, they’re smacked down with some incredibly sexist image of women that puts them off. So they don’t join the forums, and the only woman who got past the stupid sexist image of women on the main page feels like she’s the only one around.