Pixar shows the world how it’s done:
Colby Curtin, a 10-year-old girl suffering from terminal vascular cancer, told her mom that she wanted to live to see Pixar’s Up. But before she could visit the theater, her condition became too unstable for her to be moved. Colby’s family called Pixar, guessed a name of an employee to break through the automated operator and explained the situation to the first person they reached. A Pixar employee flew out immediately with a DVD, toys and posters in hand.
What a story, no?